Almost half of all of their recipients felt that these communications were useless, contrary to what marketers thought. According to new research that was recently released, almost half of all consumers feel that the mobile marketing messages that they receive are not as useful or relevant as retailers and marketers believe. This newly released research showed that 42 percent of U.K. consumers feel that these communications are not useful. The research was conducted by Oxygen8 Group, which found that nearly half of British consumers feel that the mobile marketing messages…
Read MoreMobile marketing messages seen as irrelevant by consumers
