While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…
Read MoreMobile marketing strategy at Verizon is too eerie for some
