mobile marketing techniques Archives

Mobile ads from Google Canada designed to avoid being “creepy” in 2015

01/05/201501/03/2015 John Montgallo

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

Mobile marketing mistakes underscored by report by Forrester

10/20/201410/19/2014 Stephanie Beck

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel has taken so far. The data that was released in the report showed…

Mobile marketing achievements made by Office Depot

01/23/201401/24/2014 L. Green

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that consumers have come to expect. He added that “No longer generic banners,…

Mobile marketing study shows opt-in retail SMS growing

07/22/201307/22/2013 Jorge Gonzalez

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The research was conducted by Textlocal, a phone messaging solutions provider in the…

Mobile marketing campaign started by Colgate-Palmolive

07/01/201306/29/2013 Stephanie Beck

The company is using SMS to help Americans to learn more about oral health and proper care. Colgate-Palmolive has just announced that it has entered into a new mobile marketing partnership with the Hispanic Dental Association (HDA) in order to launch the toothpaste and oral health product company’s “Oral Health Month” campaign, this year. This campaign will be geared toward providing Hispanic Americans with more information. Starting today and running for the length of July, this mobile marketing campaign will be used to help families with a Hispanic American background…