NFC technology to be a centerpiece of new marketing program News America Marketing, a leading marketing firm and subsidiary of News Corp, has teamed with Thinaire, a specialist in mobile marketing technologies. Together, the two companies will work to develop a new marketing program that leverages the capabilities of NFC technology. The program will be designed with the retail industry in mind and will help retailers embrace NFC technology and use it to engage a new generation of consumers that have become highly reliant on their mobile devices. NFC remains…
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