Some mobile marketing tactics are effectively reaching millennials

teen women mobile marketing tactics

A recent survey has helped to provide insight into what people aged 14 to 29 years like in ads. Verve Mobile has released the results of a survey they conducted on the “perfect” mobile marketing tactics. The idea was to better understand what is appealing to people between the ages of 14 and 29 years of age. This demographic is otherwise known as millennials. The millennials are currently the largest generation, being made up of more than 75 million Americans. As a result, millennials hold a great deal of power…

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CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

Mobile Commerce Industry

The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed a number of demos that were interconnected in order to show the impact of video conferencing, 3D telepresence,…

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5 QR code techniques that encourage consumer engagement

QR Code Marketing

QR codes have come a very long way since their original use as a car part tracking solution, and their purpose is continuing to expand with the growing penetration of smartphones that have the ability to scan them for various outcomes. Marketers can provide consumers with any number of different forms of interactive experience that can help to spread a message and boost sales at any time of day or night, no matter where the device user may be. Among the various QR code opportunities that have been discovered so…

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Home Depot bumps up mobile holiday strategy with ad campaign

Home Depot Mobile Site

Home Depot has announced that it is giving its holiday season mobile presence a boost by using a mobile ad campaign that consumers can use to help find the gifts and products that they’re seeking. The massive home improvement and renovation company is using Pandora to run mobile banner ads. These ads send mobile device users to the m-commerce website, where they can browse and purchase the top must-have items for the season. The banner ad says “Update Your Toolbox With Holiday Savings. Shop Tools.” When it’s tapped, they are…

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