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Mobile marketing may soon look to India for trends

09/04/201308/31/2013 Stephanie Beck

The country’s population of over one billion could soon help to dictate the direction taken by marketers over that channel. India is well known as one of the countries in the world that has the fastest population growth and, at the same time, it is now also being seen as the location where future mobile marketing trends will likely find their start. This announcement was made by the MMA’s Asia Pacific’s managing director, Rohit Dadwal. The APAC branch of the Mobile Marketing Association (MMA) stated that the mobile marketing environment…

Mobile marketing insight offered by Yesmail Interactive study

09/02/201308/31/2013 Julie Campbell

The firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a report that is geared toward changing the direction of the attention of mobile marketing companies toward the various elements of their email programs so that they will better reflect the preferences of their customers and adapt to the changing brand interaction patterns. The report, entitled “Yesmail’s Email Marketing Compass: The Mobile Effect” offers marketers a greater understanding for their campaigns. The findings of the study,…

Mobile marketing is now critical to small businesses in US

07/26/201307/23/2013 John Montgallo

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…

Mobile marketing seen positively by Canadian consumers

07/25/201307/22/2013 Stephanie Beck

A recent study has shown that smartphone users in Canada are welcoming the channel. Regardless of the fact that mobile marketing is a relatively new technique over a recent channel, there have been many different methods that have been developed, and some are turning out to be quite popular among certain populations. In Canada, for example, the emerging technique appears to be being met with open arms. This could mean that retailers, restaurants, and other businesses might begin using mobile marketing considerably faster than had been expected. A new SAS…

Mobile marketing study shows opt-in retail SMS growing

07/22/201307/22/2013 Jorge Gonzalez

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The research was conducted by Textlocal, a phone messaging solutions provider in the…