mobile marketing study Archives

SMS mobile marketing is declining in the Middle East

01/24/201401/21/2014 Sam Lambert

sms marketing Mobile user acquisition costs

Overall texting is trending downward in that region as consumers look for cheaper solutions to communicate. Though communicating over smartphones has never been as popular or as common as they are today, consumers in the Middle East are steering away from traditional texting and the costs associated with it, causing SMS mobile marketing to have its effectiveness placed at risk in that region. Consumers are looking for messenger services that are cheaper or come with no cost at all. According to newly published reports, texting is on the way out…

Mobile marketing trends are promising in the Middle East

12/20/201301/13/2014 Stephanie Beck

The Arab world has shown that this channel is extremely promising and should not be underestimated. A new report that has recently been released regarding the Saudi Arabian market by the marketing and communications company OTS has revealed that mobile marketing trends are showing important promise within this region and that the channel’s impact should not be underestimated. The number of cell phone subscribers within that region is now closing in on the 400 million mark. Therefore, these mobile marketing trends suggest that any entrepreneurs or companies that have any…

Holiday mobile marketing looks strong following October Index

11/29/201311/26/2013 L. Green

Fiksu has predicted that smartphones will be a very important channel throughout the shopping season. According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be an exceptionally important for reaching and attracting consumers. This Index indicated that in October, the cost per loyal…

Mobile marketing performance weak at Apple

11/20/201311/18/2013 Julie Campbell

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…

Mobile marketing has high exposure in 18 to 34 age group

10/24/201310/22/2013 Julie Campbell

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…