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Mobile marketing study shows opt-in retail SMS growing

07/22/201307/22/2013 Jorge Gonzalez

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The research was conducted by Textlocal, a phone messaging solutions provider in the…

How to get started in mobile marketing

07/13/2013 Sam Lambert

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile presence, to easing in the door and then taking off for the best successes?…

Mobile marketing pushed with a vengeance by Nokia

07/09/201307/06/2013 L. Green

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit that role. According to Tuula Rytila, the chief marketing officer at Nokia, the…

Mobile marketing introduced in new Toys ‘R’ Us campaign

06/14/201306/12/2013 Stephanie Beck

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns in a top American magazine to gain tremendous exposure. The toy store will…

Mobile marketing agreement reached between Google and Mondelez

06/05/201306/02/2013 Jorge Gonzalez

The sweets company and the search engine giant have come to a worldwide strategic deal. Mondelez International – a well known global manufacturer of biscuits, candy, gum, and chocolate – has just announced that it has reached a worldwide mobile marketing strategic agreement deal with Google. The entire focus of the deal is on targeting smartphones and tablets in various types of advertising and promotions. Mobile marketing has made up the exclusive element of this partnership, but it will entail a number of different parts of this broad category, including…