QR Code Press

QR codes prove effective for Barneys New York

01/02/201304/13/2014 Stephen Vagus

QR codes used in Japan to great success QR codes may not often win the attention of consumers on a regular basis, but that may be because they are rarely used in innovative ways. QR codes have become very popular marketing tools, but much of their popularity comes from the advertisers and companies that are using them. In a very general sense, consumers often avoid QR codes because they offer lackluster experiences that some people consider to not be worth their time. A Barneys New York store in Ginza, Tokyo,…

Mobile marketing works but it’s often underestimated

11/29/201211/27/2012 Stephanie Beck

Consumers love and respond to the channel, but are under the impression that they don’t. The use of mobile marketing is picking up at a tremendous rate and consumers are highly enthusiastic and responsive to many of its various forms, driving mcommerce and offline shopping overall, but they are also under the impression that they don’t like it. Research has shown that smartphone and tablet users can’t get enough of this channel. The latest AdReaction report has just been released by the Dynamic Logic and Firefly units of Millward Brown.…

Augmented reality may be overhyped in marketing

10/04/201210/04/2012 Sam Lambert

Augmented Reality shopping mobile commerce

Volvo’s Mikael Karlsson takes aim at augmented reality Augmented reality is cropping up everywhere. Backed by enormous demand from consumers, the technology is quickly solidifying its place as a staple in the world of mobile technology, marketing, and entertainment. While this may be good news for consumers interested in augmented reality, some involved in the mobile marketing business believe that augmented reality is being set up to fail. According to Volvo mobile marketing manager Mikael Karlsson, augmented reality is receiving too much attention too quickly. Technology may be overrated for…

How retailers are taking their first steps into the mobile commerce world

04/15/201204/13/2012 Jorge Gonzalez

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

Spammers take aim at mobile phone users

04/14/201204/13/2012 L. Green

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…