mobile marketing strategies Archives

Mobile marketing mistakes underscored by report by Forrester

10/20/201410/19/2014 Stephanie Beck

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel has taken so far. The data that was released in the report showed…

How to become a mobile marketing expert

02/23/201402/20/2014 Media24

The world is becoming mobile The world of marketing is becoming more mobile-centric. This is because consumers are relying more on their mobile devices now than they ever have in the past. The demand for effective mobile marketing strategies is high and these strategies can often mean the difference between a business catching the attention of consumers or becoming antiquated and irrelevant in a mobile economy. Advertising is not often a simple matter, and even the most adequately designed strategies can miss the mark with consumers. It is not rocket…

Put a little dynamic into your mobile marketing campaign!

07/14/2013 Jesse Collins

Everything from QR codes to mobile commerce apps can help when you use them properly. If there’s anything that can be learned from 2012, it’s that mobile marketing is here and it can play a very important role in the overall successes that a business can achieve. However, as it is still new, many companies are still struggling to understand how to use it. Now that 2013 is nearly half over, it is clear that you need to include mobile marketing in your overall mix, but you may still be…

Mobile marketing Facebook ads boost app downloads

06/04/201306/06/2013 Jesse Collins

Fiksu has reported that this form of advertising helps to increase interest in applications. According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store. The report indicated that the number of downloads increased by 11 percent in April 2013. The report, called the Fiksu App Store Competitive Index, is a measure of the daily average aggregate download volume among the leading 200 American iPhone applications that are available for free. Its…

Mobile marketing study shows college students are unimpressed

02/27/201302/26/2013 L. Green

Research has shown that these consumers are “irked” with the ads that they have been receiving. Ball State University has released a report that has shown that consumers attending college are making the switch from regular cell phones to smartphones at a very rapid rate, making them prime mobile marketing targets. However, this doesn’t mean that the ads that they have been receiving are doing the trick. Throughout the last three years, the change to smartphones has truly picked up speed. That said, these same students are expressing increasing antipathy…