Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…
Read MoreTag: mobile marketing stats
Demographics of Mobile Shoppers May Surprise You
Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…
Read MoreM-Commerce: The new look and feel of marketing today
Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…
Read MoreA glimpse into the mobile marketing future
Mobile technology has some pretty high expectations this year. There have been several new interactive applications in the works; allowing users to “scan” codes, enhance their surroundings and pay for goods with their mobile phone. Businesses are also seeing a lot of new applications that will allow them to reach a wider demographic of potential customers. Over 77 percent of the world’s population is now mobile service subscribers. Mobile device sales rose in 2010 by 18.5 percent, with Nokia being number one in Smart phones and mobile phones sales growth.…
Read MoreWhen two worlds collide
The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…
Read More