Mcommerce adoption is faster in the East than the West

Global mobile technology trends network

This, according to a global survey performed by Rakuten. Rakuten has released the results of its worldwide research, which has indicated that consumers in the countries located in the far east have a far greater likelihood than western countries to take part in mcommerce. The survey identified trends primarily throughout Asia, Europe, and North America. It discovered that 13 percent of consumers in Thailand and 15 percent of those from Indonesia will not hesitate to use their smartphones or tablets to make the purchase of a product or service. Comparatively,…

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QR codes increase by 107 percent in magazines with skyrocketing mcommerce

QR codes learning

Barcodes are now present on 10 percent of all print ads of this nature. Print is currently a struggling medium in terms of advertising, but with a simple technique such as QR codes to bridge the gap between it and the digital environment, it is beginning to see vast improvements. As newsstand sales plummet, so have ad pages, causing magazines and advertisers to struggle. This has made it especially important to leverage QR codes and other similar mcommerce technologies, through aggressive strategies that bring paper and digital together. According to…

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Augmented reality revenues to surpass $600 billion by 2016

Mobile Commerce Future

New report provides insight and predictions for the use of augmented reality technology Semico Research, a semiconductor marketing and consulting research firm, has released a new report that shows the impact of augmented reality on daily life and its effect on the markets making use of the technology. Despite the age of augmented reality – dating back to when 3D technology was first developed – the technology is still in its early stages. As such, the economic potential of the technology and its impact on consumers has not been fully…

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Mobile commerce is taking off faster than predicted

Smartphone scanning QR codes

It’s especially gaining ground through QR code scanning in Europe Though the expectations for mobile commerce have remained very high for the last few years, the growth had been failing to take off – until now. The most recent figures measuring the success of the channel have shown that it has now managed to outpace even the most favorable forecasts and that it has officially reached the explosive rate that is worthy of the hype that it has been receiving. The latest Portaltech and eDigitalResearch data has shown that a…

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