Tag: mobile marketing statistics

Mobile marketing study shows college students are unimpressed

L. Green
Mobile marketing dislike frustration

Research has shown that these consumers are “irked” with the ads that they have been receiving. Ball State University has released a report that has shown that consumers attending college are making the switch from regular cell phones to smartphones at a very rapid rate, making them prime mobile marketing targets. However, this doesn’t mean that the ads that they have been receiving are doing the trick. Throughout the last three years, the change to smartphones has truly picked up speed. That said, these same students are expressing increasing antipathy…

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Mobile marketing to undergo considerable growth

Stephanie Beck
Indonesia Mobile marketing

Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing world. The report that was released on the study showed that Indonesia currently…

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Mobile commerce explosion driven by consumers in Singapore

Jorge Gonzalez
Singapore mobile commerce shopping concerns

Retailers within that country are finding that it is the fastest growing market for smartphone shopping. Though mobile commerce is beginning to take off just about everywhere around the world, it is the shoppers in Singapore that appear to be driving the boom and sending it forward at breakneck speeds. Retailers are reporting tremendous successes specifically from that country’s consumers. Singapore shoppers appear to have heavily embraced mobile commerce and are using it to make purchases of everything from electronics to fashion and groceries. Asian women’s clothing retailer, Qoo10, is…

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Mobile commerce is clearly on its way up

Jorge Gonzalez
Mobile Commerce News

A recent Digital Marketer post provided an analysis of the latest stats. Marketing industry online leader, Digital Marketer, has just published a post from Josh Loposer, its managing editor, which looked more deeply into the latest knowledge regarding the upward trend of mobile commerce. The heart of the publication was that businesses that optimize for smartphones are given an advantage. Loposer explained this claim by showing that as such a large number of browsers are operating from smartphones nowadays, businesses that make sure that their websites are mobile commerce friendly…

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QR codes generate strong response rates from magazine ads

Jesse Collins
QR codes in Mobile commerce Magazine Ads

Research shows that the outcomes of those campaigns are better than direct mail. The results of a recent study have shown that QR codes that are included in the ads in print magazines are producing notably better response rates than those seen from more traditional forms of direct mail marketing. This success is generating support for the mobile marketing technique, where some doubt had remained. Throughout the second quarter of 2012, there were more than 2,200 mobile barcodes used in the top American print magazines. This was an increase of…

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