Dairy Queen injects interactivity in new fundraising campaign for the Children’s Miracle Network

Dairy Queen QR Code Campaign

When it comes to raising money for a good cause, mobile technology can be used to great effect. Dairy Queen will be incorporating QR codes into their latest fundraising campaign hoping to take advantage of the widespread use of smart phones and other mobile devices. The company will be using the codes for their 2011 Miracle Treat Day, a campaign that will turn every Dairy Queen in Canada into a fundraising center for the Children’s Miracle Network. Mobio Technologies, a mobile marketing solutions firm based in Vancouver, Canada, is providing…

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