Tag: mobile marketing software

Study shows that while mobile is the way of the future, marketers are not yet ready

John Montgallo
Mobile Markerters

Though it’s evident that smartphones are a form of technology that is increasing rapidly in popularity and that this medium is a cutting edge marketing platform, experts are warning brands not to underestimate it. Coremetrics released a whitepaper that detailed some interesting data that indicated the importance of entering into the mobile marketing world for marketers. It included the results of a survey of 250 marketers, among whom more than 80 percent stated that they believed that the return on investment from the user of mobile marketing would be measurably…

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Missed calls are a new form of mobile marketing

Jorge Gonzalez
Mobile Marketing

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…

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Help track your QR code with voice activated interfaces

Stephen Vagus
Geotargeting

QR codes have proven themselves to be a powerful marketing tool in the past, but their role in market research has only recently been touched upon. There has been some controversy over company’s ability to track consumer information.They are enabled to do so when consumers scan QR codes. Valuable information, such as location and identity of the person scanning the code, can be viewed once someone interacts with the code. While consumers often seen this practice as dubious, it is nothing new in the realm of market research. The codes…

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Mobile Selling Unable To Meet UK Consumer’s Expectations

Stephanie Beck
Mobile Marketers

Marketing strategists in the United Kingdom are now contemplating on how to come up with more innovate solutions to make mobile selling more effective in the area. This developed after results of a recent survey revealed that mobile selling in UK has actually failed to meet most of consumer’s expectations. Result of the survey recently conducted by eDigitalResearch showed many of customer expectations were not actually meet by mobile selling, a marketing strategy used by many companies to market their goods, services and other promotions. Other researches also revealed that…

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New app to help businesses manage mobile campaigns

Stephen Vagus
QR Code Analytics

A new mobile application is letting companies manage their QR code campaigns as well as create new, engaging content for their mobile sites. Zappit, a leading QR code campaign management platform, recently launched the application of the same name. The app lets companies manage their campaigns from the smart phones or other mobile device. As business and mobile technology continues to become entangled, the ability to keep track of marketing campaigns has become invaluable. Zappit allows companies to keep track of real time engagement activity, customize mobile websites connected to…

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