mobile marketing share Archives

Mobile marketing takes a third of online ad spending

06/19/201306/18/2013 Sam Lambert

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…

Research shows iOS sees the highest level of browsing on the mobile web

01/06/201201/06/2012 Jorge Gonzalez

According to the results of research conducted by NetMarketShare, the operating system through which there is the most mobile web browsing is Apple’s iOS. The study showed that in December 2011, 52.10 percent of browsing on the mobile web originated from iPhones and iPads, while Android devices represented only 16.29 percent of mobile web browsing. Equally, 7.67 percent of all web browsing came from a smartphone or tablet device, which is a notable increase from February 2011, when it was only 3.88 percent. The second largest mobile web browsing share,…