mobile marketing revenues Archives

Mobile marketing revenues to reach $352 billion worldwide by 2018

08/04/201208/03/2012 Julie Campbell

Augmented Reality Technology Global Mcommerce Growth

New Global Industry Analysts report predicts massive growth over upcoming years. The last few years have shown that mobile marketing has rapidly become extremely important to companies and brands of all shapes and sizes, and a new report has indicated that this trend will only continue over the next few years. The marketplace is experiencing a shift from traditional to smartphone friendly. Print formats are giving way to digital based advertising and mobile marketing technologies as smartphones and tablets increase their presence among consumers worldwide. The appeal for this new…

UK mobile marketing retailers report receives IBISWorld update

05/14/201205/14/2012 Stephanie Beck

The industry research firm has updated its cell phone advertising forecast report. Retailers that use mobile marketing in the United Kingdom have seen a number of challenges with the channel and it has been predicted that over the next five years beyond 2012 to 2013 will experience a 5.1 percent annualized decline. This, even though consumer demand has been continuing to grow. One of the primary problems is that the revenue growth is being impacted by the increase in competition among the various operators, which has led average cell phone…