QR Code Press

Mobile marketing insight offered by Yesmail Interactive study

09/02/201308/31/2013 Julie Campbell

The firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a report that is geared toward changing the direction of the attention of mobile marketing companies toward the various elements of their email programs so that they will better reflect the preferences of their customers and adapt to the changing brand interaction patterns. The report, entitled “Yesmail’s Email Marketing Compass: The Mobile Effect” offers marketers a greater understanding for their campaigns. The findings of the study,…

Mobile marketing takes a third of online ad spending

06/19/201306/18/2013 Sam Lambert

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…

Mobile marketing will have created 1.4 million jobs by 2015

05/29/201305/31/2013 Jorge Gonzalez

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their…

Mobile marketing success relies on message customization

05/23/201305/22/2013 Jesse Collins

Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated that almost half of the smartphone owning participants in the study who…

Mobile marketing brought $139 million into the American economy last year

05/16/201305/15/2013 L. Green

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from 2012 were a “significant surge” over 2010, when the net sales had…