SMS mobile marketing is declining in the Middle East

sms marketing Mobile user acquisition costs

Overall texting is trending downward in that region as consumers look for cheaper solutions to communicate. Though communicating over smartphones has never been as popular or as common as they are today, consumers in the Middle East are steering away from traditional texting and the costs associated with it, causing SMS mobile marketing to have its effectiveness placed at risk in that region. Consumers are looking for messenger services that are cheaper or come with no cost at all. According to newly published reports, texting is on the way out…

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Mobile marketing guide released by TapSense

mobile marketing guide

The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…

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Mobile marketing to be worth $682 million in 5 years

mobile ads spending marketing

The advertising market over smartphones and tablets in Australia is expected to grow rapidly. According to a recent report from Frost & Sullivan, mobile marketing is predicted to rapidly grow over the next five year, to the point that it will reach $682 million by the close of 2018. The report also indicated that 70 percent of the advertising over this channel will be geared toward tablets. The analysts at Frost & Sullivan believe that the mobile marketing ecosystem in Australia will experience a compound annual growth rate (CAGR) of…

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Mobile marketing to bring in $400 billion in two years

Mobile marketing loyalty

A new infographic from Adrants is suggesting that promotions and advertising over this channel are skyrocketing. Though there has been a great deal of controversy over the effectiveness of mobile marketing and what kind of return on investment it can be expected to generate, the channel is continuing to grow in popularity as companies continue to spend in order to attempt to reach out to smartphone and tablet toting consumers. The statistics are now clearly showing that the size of the industry is growing tremendously. This also shows that mobile…

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Mobile marketing may soon look to India for trends

India mobile marketing trends

The country’s population of over one billion could soon help to dictate the direction taken by marketers over that channel. India is well known as one of the countries in the world that has the fastest population growth and, at the same time, it is now also being seen as the location where future mobile marketing trends will likely find their start. This announcement was made by the MMA’s Asia Pacific’s managing director, Rohit Dadwal. The APAC branch of the Mobile Marketing Association (MMA) stated that the mobile marketing environment…

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