mobile marketing real estate Archives

Sotheby’s launches new QR code campaign for their high-profile properties

07/21/201107/21/2011 Sam Lambert

QR codes have been popular amongst realtors. In fact, it was small realty companies that first began using the codes in the U.S. Since then, the codes have spread and become a must-have for companies seeking to edge out their place in the burgeoning mobile marketing empire. Big-name realtors have been slow to adopt the barcodes, with many taking their time to analyze the performance of the codes rather than jump in to the deep end of the marketing pool. Sotheby’s International has just launched a new campaign using QR…

Real estate mobile marketing service claims they got it right!

05/29/201105/22/2011 Sam Lambert

Realtors had taken a strong liking to QR codes even before they became popular in the U.S. Seemingly bewitched by the codes mystique and market synergy, many incorporated QR codes into their marketing efforts without first researching how to use them to their full potential. Thus was born an array of poorly executed and ill-optimized mobile marketing campaigns that prevailed around the country. These problems did not persist long, however, and realtors have not shunned the codes, looking for better ways to utilize them. Virtual tour providers were among the…

Real estate marketing tool being used abroad

05/05/2011 Stephanie Beck

QR codes have been popular with real estate agents since they first began appearing in western society in 2008. They have been put to use extensively in the U.S. as a way to provide better service to potential property buyers. English realtors are following suit as WA Ellis, an England based sales and lettings estate agency, adopts the codes for their promotional efforts. As more people continue to become integrated with mobile technology, QR codes stand at the precipice of a paradigm shift in the way consumers interact with companies.…