ERA Real Estate adopts augmented reality to connect with potential homebuyers

Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

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QR codes…the new mascot for the real estate business

Real estate agents were among the first in the U.S. to adopt QR codes on a large scale. Two years ago, the codes were all but unheard of, their use seemingly reserved for the advertising elite. However, when realtors began using them, more people were exposed to the codes and their popularity began to blossom. The codes were first used by small real estate agencies, as larger companies often tend to shy away from unfamiliar forms of promotion. Now, as the codes becoming ever more popular, the more prestigious real…

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