QR Code Press

Pitney Bowes launches new QR code management system to help companies adopt the technology

10/04/201110/04/2011 Jennifer Goula

Pitney Bowes, a software and hardware manufacturer based in Connecticut, has launched a new QR code management system. As the popularity of QR codes grows, more companies are beginning to look for ways to incorporate the codes into their businesses and marketing efforts. While the codes are not overly complicated themselves, there are some serious pitfalls that could interfere with their use that many companies simply are not aware of. Pitney Bowes aims to make the use of QR codes a bit more intuitive with their management system while helping…

New augmented reality app seeks to dethrone QR codes in mobile marketing

08/19/201108/19/2011 Jesse Collins

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…

Macy’s to include mobile marketing in its back to school strategy

08/08/2011 Jesse Collins

Macy’s has announced that it has launched its back to school marketing campaign which includes a mobile effort that will support DoSomething.org, which is a youth volunteer organization. DoSomething.org will be receiving one dollar from Macy’s every time a particular QR code is scanned using a mobile device inside the mstylelab in the retailer’s stores, to a limit of $250,000. Scanning the 2D barcode provides customers with information about the volunteer organization and social responsibility, in addition to helpful videos that concentrate on the latest styles and fashions. One of…

Proper use of QR Code marketing can be the “WOW” factor your business needs

07/24/2011 Stephanie Beck

It is predicted that by the end of 2011, smartphones will have made up at least half of the mobile market. Though this does mean that using QR codes offers businesses a significant opportunity to reach new and current customers, very few of them are properly executing their plans. Businesses and mobile marketers are rapidly adopting this technology, incorporating QR codes into their mobile marketing mix. Those that are successful have also identified that the codes are not the point in themselves, but are only the means by which a…

QR codes may be doing more harm than good to small businesses

07/23/201107/23/2011 L. Green

When it comes to small business, QR codes are often seen as a valuable marketing tool. Given the versatility of the codes, this notion is often correct, but there is another side to the coin that goes almost universally unacknowledged. Chris Smith of KeyRelevence, a prominent SEO and marketing firm based in Dallas, Texas, says that using the codes to boost business is a double edged sword. While awareness of the codes is certainly spreading throughout the nation, the majority of consumers are still unfamiliar with them. Smith says that…