The country’s population of over one billion could soon help to dictate the direction taken by marketers over that channel. India is well known as one of the countries in the world that has the fastest population growth and, at the same time, it is now also being seen as the location where future mobile marketing trends will likely find their start. This announcement was made by the MMA’s Asia Pacific’s managing director, Rohit Dadwal. The APAC branch of the Mobile Marketing Association (MMA) stated that the mobile marketing environment…
Read MoreTag: mobile marketing predictions
Social media marketing spending over mobile will reach $200 billion
This forecast is expected to be reached by 2017 according to a report that was released this week. Strategy Analytics has just issued a report which details its forecasts regarding spending on consumer social media marketing over mobile, and that it will increase from the $161 billion that it reached last year to $200 billion by 2017. The amounts included in the data and the forecasts include a number of different forms of content consumption. The mobile social media marketing spending in the report was making reference to the content…
Read MoreMobile marketing brought $139 million into the American economy last year
The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from 2012 were a “significant surge” over 2010, when the net sales had…
Read MoreMobile marketing industry will have 1.4 million employees in two years
The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, the mobile marketing study is an element of the MMA effort to…
Read MoreMobile marketing costs are increasing, report
The Fiksu data has also shown that there has been an increase in downloads of apps. The latest report from Fiksu has now been released, in which it shared its data regarding the latest trends in the costs associated with mobile marketing through apps, and shared that in 2012, these expenses were on an “upward trajectory”. This Fiksu Mobile App Marketing Platform data is highly regarded throughout the industry. It provides important insight into the trends and direction that mobile marketing is taking in terms of smartphone and tablet applications.…
Read More