mobile marketing opportunities Archives

Mobile marketing opportunities are being missed by retailers

06/21/201306/19/2013 Julie Campbell

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

Mobile marketing provides small businesses with new opportunities

06/13/201306/11/2013 Jorge Gonzalez

Smartphones have made it possible for smaller sized companies to reach consumers more effectively. Traditionally speaking, advertising has been a very costly affair, and broad scale campaigns have been restricted primarily to massive corporations who have the budget required to pay millions of dollars to film and air commercials on television, for example, but mobile marketing may be changing the playing field to a certain degree. The ability to effectively advertise using smartphone technology has allowed widespread ads to become affordable. This is especially true when it comes to mobile…

Marketing with mobile for small and medium businesses in 2012

12/31/201112/31/2011 Sam Lambert

As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 percent of businesses of that size are already spending almost a quarter (24…

The world looks to the Apps World Asia 2011 for digital marketing developments

08/13/201108/13/2011 Sam Lambert

Singapore is hosting the Apps World Asia 2011, as well as the Social Media World Forum Asia 2011, which will show the continent, and the world, some of the latest new developments in digital marketing technologies. These conferences will occur at the same time at the Suntec Convention Center, over September 1st and 2nd, and will draw the industry’s top brands and personalities in the world to discuss the use of apps and social media by organizations seeking to build the connection with their customers and grow their brand awareness.…