mobile marketing news june Archives

Mobile Marketers Define Top Tips for Copy Optimization

06/18/201106/18/2011 Sam Lambert

Mobile marketing experts have released their findings regarding the type of optimization required for copy that will be viewed by individuals using a mobile device. Copywriting for any type of campaign has its own rules and structures, and mobile marketing is no exception. With the rapidly growing popularity of this type of advertising and promoting, marketers have been scrambling to test and retest to find out what works and what doesn’t. What they’ve found is that the best technique is to keep it simple and be direct. Though other media…

QR codes play their part in politics

06/13/201106/13/2011 Stephen Vagus

Politicians are readying themselves for the upcoming presidential campaign season. A number of contenders have emerged from both the Democrat and Republican political parties, and many are eager to hear how these presidential-hopefuls plan to bring change to the government. The 2008 presidential campaign was well known for its heavy-handed use of social media. Social media is playing an increasingly vital role in the political realm. Indeed, more politicians than ever are making use of Facebook and Twitter. While their Internet presence can often be used against them, politicians are…