mobile marketing loyalty Archives

Mobile marketing generates engagement and interest

07/12/201307/09/2013 Jennifer Goula

As this form of advertising enters the mainstream, companies are finding that it is vital to attracting consumer attention. With such a large number of different channels in which to do battle for the attention of consumers, companies are starting to rethink their strategies in order to include mobile marketing in the mix, in the hopes to stand out from the rest. A growing proportion of consumers are now carrying smartphones nearly everywhere they go. This has pressured marketers, retailers, restaurants, and other companies to embrace mobile marketing, which has…

Mobile marketing data shows Apple device users have greater loyalty

05/02/201305/02/2013 Sam Lambert

A recent survey has shown that Android device users are less likely to come back. When it comes to mobile marketing, one of the largest issues that is gaining the focus of the industry is in consumer loyalty to the brands that they use, and whether or not there are trends based on the operating systems that are being used by those shoppers. A recent study has shown that there is a difference between the loyalty of Apple and Android users. Companies are striving to achieve brand loyalty, which starts…