Should political campaign signage include QR codes?

QR Code Signs

As the penetration of smartphones in the United States approaches 50 percent, the debate as to whether or not QR codes should be included on campaign signs continues to progress. Among the largest errors that can be made in the design of a campaign sign displayed on a lawn is to include too much content. This is because the average individual passing the sign will only spend a couple of seconds glancing at it. This makes QR codes an opportunity to offer additional information about the campaign, without taking up…

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Mobile marketing and direct mail to lead 2012 political candidate strategies

QR Codes Used in Political Campaigns

Though direct mail will be, as it always has been, an important part of the marketing strategies used by the political candidates in the 2012 election, mobile is also expected to play a critical role in helping to persuade voters. Borrell and Associates data showed that political direct mailing this year will cost about $228.3 million. This technique is still considered to be vital to a political campaign because it provides candidates with the ability to specifically target prospective voters based on where they have registered for voting. One of…

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