mobile marketing in Australia Archives

Forrester Research outlines mobile behaviors of Australians

12/10/201112/10/2011 Jesse Collins

Forrester has released the results of its most recent research which shined some light on the mobile behaviors of Australian consumers, and outlined the primary usage segments that will allow businesses to get the most out of their mobile marketing and m-commerce. The report containing the results was entitled “Mobile Telegraphics: Australian Online Shoppers” and it both identified the kind of mobile consumers in the country and made suggestions for companies who would use this information to improve their mobile campaigns. Among the mobile trends highlighted in the document are:…

Geo-marketing being utilized more and more

08/02/201108/03/2011 Jesse Collins

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…