QR Code Press

The film industry is diving into cutting edge marketing

08/17/2011 Sam Lambert

Just as ever-improving technology is being used to create films, so is it being used to market them, through innovative advertising campaigns using digital and social media that have been designed to fill the seats in the theaters. The film industry has found itself needing to be creative in order to compensate for the impact of pirating and other circumstances on their ticket sales. It has therefore formed some interesting new campaigns designed to rebuild the drive to head out to the movies. The film industry in South Africa has…

Papa John’s uses iPhone mobile marketing to boost sales

07/15/2011 John Montgallo

Officials at Louisville-based Papa John’s International Inc. have already concentrated significant efforts on online sales, and are now expanding that focus to include marketing via mobile devices through the use of mobile banner adds that will lead their customers to their mobile website where they can make an order for take-out or delivery. The most recent mobile promotion being presented by the pizza chain includes a banner ad available through an app for Pandora’s iPhone, which offers a $10 large-size spicy Italian pizza. The company has made no effort to…

The world’s first interactive music video

06/11/2011 Sam Lambert

Marketers all over the wolrd have been focusing on tapping into the growing mobile consumer base. As mobile devices come to establish a new standard for customer experience, marketers have been incorporating new ways to provide dynamic content. Typically, the attention of mobile users is seized by QR codes. The codes have played a pivatol role in the emergence of the mobile marketing industry. There are those that have been slow to incorporate QR codes, however, as they have long been considered a marketing medium limited to print material. The…

Local coffee house introduces mobile payment options

06/09/201106/09/2011 L. Green

Chinatown Coffee Co. has introduced an all new payment option to their customers as a part of a smartphone pilot program for a mobile payment application. The app used is called Card Case and permits its users to run a tab with participating companies and then pay off the accumulated amount using a credit card that has been pre-registered with the app. Using the app involves no requirement of cash or a credit card with the actual business where the purchase is being made. Card Case was developed by the…

Scan the can…Coke’s new look

06/04/2011 Jesse Collins

Coca-Cola is expanding their mobile marketing efforts in Germany by launching new can designs which feature QR codes. Two new designs are slated for release this month. One design is a drum set and the other is a set of headphones. These are part of the company’s new marketing campaign titled “Code Sound Up.” The company will be working with a number of popular bands in Germany to provide exclusive content for those that scan the codes. There are two different QR codes available, corresponding with the designs attributing the…