The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, the mobile marketing study is an element of the MMA effort to…
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Mobile marketing to undergo considerable growth
Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing world. The report that was released on the study showed that Indonesia currently…
Read MoreMcommerce data from SAP shows large revenue potential for businesses
The channel shows tremendous opportunity for sales, marketing, and payments worldwide. According to SAP, mcommerce adoption is already rapidly increasing among businesses on a local and worldwide level, and this is opening up valuable new lines of revenue. Gartner states that Africa and Asia-Pacific regions will make up 60 percent of mobile payments by 2016. At the same time, the Philippines is becoming a prime example of a country that has already highly embraced mcommerce, and the opportunities that it can offer. That nation has illustrated the growth potential for…
Read MoreNFC and QR codes to help mobile marketing grow to new heights
Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…
Read MoreTop Headlines for Apps and Mobile Marketing Around the World
Mobile advertising and apps have skyrocketed in their popularity, leading to an ever-increasing number of headlines around the world involving the latest developments in apps, QR codes, augmented reality, and statistics. In apps news, many companies are seeing the popularity of mobile marketing and are facing a struggle as to whether or not it would be effective for them to come up with their own app to be used for advertising purposes. Brands are now needing to consider a number of new issues before they can decide to take on…
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