Exploring the differences and similarities of the two

QR Codes vs. NFC mobie marketing

QR codes have started springing to life here in the U.S. as businesses and entrepreneurs alike have discovered their simple wonder as a marketing tool.  Meanwhile, mobile technology developers have all ready came out with another genius tool; the Near Field Communication (NFC) tags. QR codes and NFC devices are similar, yet very different.  Both, if used correctly, can help propel your business presence from the physical to the virtual world. QR codes are a small square box that looks similar to a 2D, pixilated barcode. They can be embedded…

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A glimpse into the mobile marketing future

Mobile technology has some pretty high expectations this year. There have been several new interactive applications in the works; allowing users to “scan” codes, enhance their surroundings and pay for goods with their mobile phone. Businesses are also seeing a lot of new applications that will allow them to reach a wider demographic of potential customers. Over 77 percent of the world’s population is now mobile service subscribers. Mobile device sales rose in 2010 by 18.5 percent, with Nokia being number one in Smart phones and mobile phones sales growth.…

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New Augmented Reality Applications in the Pipeline

With technology improving daily, mobile phones and netbooks are quickly evolving into more than just a “personal assistant” type of apparatus. The applications have become far more personalized for individual needs and now there is something new to add into the mix. Augmented Reality applications may just push us into the next phase of becoming ‘one’ with our mobile devices.  The new generation devices of iPhone/iPad, and Android, have been able to integrate a few augmented applications that react and respond in a believable manner. Augmented Reality joins the digital…

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Why you should know about Augmented Reality

What is all the fuss going on over Augmented Reality applications? At first glance you might think it is just another way that businesses like Apple, Google and Android, can hype their latest products. Upon looking a little closer at what the technology encompasses; you will begin to see the enormous potential these applications have. Augmented Reality is a way of enhancing the actual physical world with digital information. It is like looking at a digital map of your surroundings, with geo-tagging on the buildings showing information, best routes or…

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