Tag: mobile marketing for small businesses

Businesses can make their own iPhone apps to generate income

Julie Campbell
Mobile Marketing for Small Business Owners

Many businesses are discovering that offering their own iPhone apps can make a large difference in the amount of revenue that they generate, but many are still wondering how they should go about getting into the app world. Being able to provide consumers with an app takes a significant amount of planning and knowledge. The first step is to venture to the iPhone App store and have a look at the various categories of apps that are available so that you can decide which category is appropriate for your brand…

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Research shows small- and medium-sized businesses are taking on mobile marketing

L. Green
Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

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QR codes may be doing more harm than good to small businesses

L. Green
Small Business Mobile Marketing

When it comes to small business, QR codes are often seen as a valuable marketing tool. Given the versatility of the codes, this notion is often correct, but there is another side to the coin that goes almost universally unacknowledged. Chris Smith of KeyRelevence, a prominent SEO and marketing firm based in Dallas, Texas, says that using the codes to boost business is a double edged sword. While awareness of the codes is certainly spreading throughout the nation, the majority of consumers are still unfamiliar with them. Smith says that…

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