mobile marketing for auto industry Archives

Auto dealerships and service centers benefit from mobile relationship marketing from uNotifi

12/23/201112/23/2011 Jorge Gonzalez

uNotify, an auto marketing company, has announced the launch of its new program for mobile relationship marketing to assist service centers and dealerships to better their ability to retain customers and increase their profitability. This new program is being called CARS (Customer Appreciation Rewards System), and is available only through mobile devices. The way it works is that consumers can build points by making purchases at service centers and dealerships. These purchases can include maintenance products and services, but points will also be issued for scheduling factory maintenance on time,…

Auto industry looks to mobile marketing to expand its potential

07/25/2011 Stephanie Beck

Following a recent Jumptap study, which indicated that the mobile site viewership is increasing significantly faster than that of conventional online websites, the auto industry is changing its marketing direction to place a more notable focus on the development of mobile sites and other marketing techniques. Consumers have shown that the convenience of being able to access the internet from their mobile device is highly appealing, and are increasingly using their smartphones and tablets to obtain information about products and services they are considering, before they make their final purchase.…