Sitomic releases print ad tracking with QR code manager

QR Code Service

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

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U.K. town of Reading to experience QR code and NFC pilot

augmented reality shopping mall

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

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Experts recommend that businesses not ignore Boomers’ money

Mobile Marketing

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…

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CommerceTel Corporation announces its selection as the UFC mobile tech partner

Ultimate Fighting

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…

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mobiManage announces launch of mobile content management system for apps and websites

Mobile-Commerce

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

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