QR Code Press

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…

Mobile Marketer gives Hipcricket top service provider title

12/16/2011 Sam Lambert

Mobile Marketer, one of the top news organizations in mobile media, marketing, and commerce, has honored Hipcricket – a company from Augme Technologies, Inc., by naming it the 2011 “Mobile Service Provider of the Year.” Every year, the Mobile Marketer publication hands out its annual awards to organizations that have shown “outstanding work that moved the mobile needle for brands and marketers.” Also recognized by the publication this year, was a client of Hipcricket, Macy’s. It was named the “Mobile Marketer of the Year” for 2011. Mobile Marketer applauded Hipcricket…

Newly launched ScanTip offers real-time NFC tag and QR code scan alerts

11/26/201111/26/2011 Jesse Collins

Connection hub startup, Kimtag has announced the release of its ScanTip product which provides complete integration of a real-time email alert system for scans of NFC tags and QR codes. ScanTip integrates fully into the Kimtag connection sharing system, which means that its users will now be capable of choosing to receive instant notification of all of the scans made of both their NFC tags and their QR codes. Kimtag Plus and all other Management License products include the ScanTip feature so that it can be easily enabled and controlled…

AT&T provides small and medium companies with mobile multimedia marketing solution

10/28/2011 Julie Campbell

AT&T is offering small and medium businesses a new Messaging Toolkit, which allows them to offer their customers real-time special offers, promotions, and product updates that can help them to bring their companies to the next level. The toolkit gives these companies the opportunity to take advantage of multimedia mobile marketing solutions in a do-it-yourself format which can be accessed from a web-based cloud platform that is simple for them to use. The Messaging Toolkit by AT&T has everything that a small or medium size business needs to implement a…

The most common mistakes made in mobile marketing

10/22/2011 John Montgallo

Mobile marketing has been evolving at a speed that is unknown in advertising, so it should come as no surprise that mistakes are being made by even the most skilled marketers. Among them, the most common are the following. It is important to learn about them so that they will not be repeated. • Failing to meet compatibility requirements – it is extremely effective to offer QR codes, text messages, and emails that will provide mobile device users with access to videos, websites, apps, and other types of content, unless…