Smartphone and tablet ads are becoming increasingly commonplace and device users are getting used to seeing them. Although mobile marketing still has a long way to go before it has reached the point where it is truly understood for the best techniques and methods that should be used to reach consumers, device users are expressing an increased tolerance level for this advertising channel. The newly released results of a research study are showing that many consumers equate it with other channels. The latest research released by InMobi is showing that…
Read MoreMobile marketing is as “comfortable” for consumers as other forms of advertising
