mobile marketing consumer satisfaction Archives

Mobile marketing success relies on message customization

05/23/201305/22/2013 Jesse Collins

Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated that almost half of the smartphone owning participants in the study who…

Mobile marketing is as “comfortable” for consumers as other forms of advertising

03/06/201303/04/2013 Jesse Collins

Smartphone and tablet ads are becoming increasingly commonplace and device users are getting used to seeing them. Although mobile marketing still has a long way to go before it has reached the point where it is truly understood for the best techniques and methods that should be used to reach consumers, device users are expressing an increased tolerance level for this advertising channel. The newly released results of a research study are showing that many consumers equate it with other channels. The latest research released by InMobi is showing that…