Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…
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Large corporations add the mobile channel to marketing strategy
CommerceTel has been making significant advances forward into mobile marketing, joining a large number of other corporations that have made a priority of taking large steps into the use of the channel, including Disney and Toyota Motors. Mobile marketing has already proven itself to be so powerful that some of the top global corporations, such as Nike, chose not to advertise at all in their traditional positions at the Super Bowl in 2012. A recent article in Fortune magazine explained that Nike has placed a significant focus on mobile marketing.…
Read MoreSitomic releases print ad tracking with QR code manager
Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…
Read MoreU.K. town of Reading to experience QR code and NFC pilot
QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…
Read MoreMobile solutions for the small to medium size business owner
Mobile Web use is exploding! With almost 1.2 billion mobile Web users in the world, there will be more mobile devices browsing the Web than computers very soon. 50% of all local searches are already done from a mobile device. This growing trend makes it essential for small-medium businesses to have a mobile-friendly website and a mobile marketing strategy in place. Mobile-friendly websites benefit customers, and in turn the businesses. Roveb is a growing startup working on mobile Web technology, that’s helping small-medium businesses to engage their mobile users, increase…
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