mobile marketing car sales Archives

Toyota introduces ToyoTag QR codes

08/04/201108/04/2011 John Montgallo

Toyota Motor Sales U.S.A has announced that it will be including quick response (QR) codes into its marketing mix, to allow mobile phone-using customers to obtain instant access to vehicle quotes, promotions, safety tips, videos, and other tools, information, and features. Calling the 2D barcodes the ToyoTag, customers of the major car manufacturer can capture the image of the logo within a ring in order to obtain content related to the company and its products. The feature works with both standard mobile phones and smartphones alike. The SnapTag reader can…

QR code auto stickers link to vehicle history, special deals and more!

03/31/201103/31/2011 Stephen Vagus

QR codes are making their way to car dealerships in Detroit. The codes have their roots in the auto industry, first having been developed to keep track of Toyota’s inventory. AutoPlus Systems, a software development company that provides data on used vehicles, has announced that they will be offering dealerships their Window Stickers as a way to help customers find information on the vehicles they are interested in. The Window Stickers feature a QR code. When scanned by a smart phone, customers will be able to find vehicle history, photos…