Mobile marketing to be worth $682 million in 5 years

mobile ads spending marketing

The advertising market over smartphones and tablets in Australia is expected to grow rapidly. According to a recent report from Frost & Sullivan, mobile marketing is predicted to rapidly grow over the next five year, to the point that it will reach $682 million by the close of 2018. The report also indicated that 70 percent of the advertising over this channel will be geared toward tablets. The analysts at Frost & Sullivan believe that the mobile marketing ecosystem in Australia will experience a compound annual growth rate (CAGR) of…

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Mobile marketing study provides new mcommerce recommendations

Mobile Marketing ROI

Research indicates that 7 percent of total ad spending should be geared toward smartphones and tablets. A mobile marketing study performed by a consultancy firm, Marketing Evolution, has now released its recommendations based on the research regarding the efficacy of advertising spending, indicating that companies interested in mcommerce in the United States should be forking over a great deal more for ads on tablets and smartphones. According to the research, companies should be using 7 percent of their total ad spending for this purpose. Though this may not seem like…

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Research shows small- and medium-sized businesses are taking on mobile marketing

Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

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