According to recent research, when it has been overdone, this location based advertising flops. Among the largest trends in location based mobile marketing is the use of beacon technology and, as has been the case with nearly every other form of smartphone based advertising, there is a right way and a very wrong way in which to use this method. A recent study has shown that overusing beacon messaging can have a devastating impact on a campaign. Beyond that, the research also found that there is a very fine line…
Read MoreMobile marketing using beacon doesn’t work when it is overused
