mobile marketing article Archives

Making the choice between a mobile app or mobile website

10/31/201110/31/2011 Jennifer Goula

A new study has shown that in the creation of mobile websites and mobile applications, the two main priorities that should be maintained by government agencies are a defined goal and the development of a unique mobile user experience. The report was entitled the Mobile Development Guidelines for Government Agencies and it offered an analysis tool and a number of best practices to help a government agency to decide whether it would be best served by a mobile website or a mobile app. Moreover, it provided an evaluation of 30…

Upcoming Google mobile marketing trends

10/24/201110/23/2011 Julie Campbell

Google has announced three new important upgrades to its mobile marketing offerings, reflecting the direction of current and future mobile trends toward being shopper- and local-friendly. Among these new adjustments is a feature that will help mobile device users to access landing pages for businesses much more quickly. The new mobile app extensions service is currently still in their beta form, but it permits companies to continue to use Google search ads to build their branded app download numbers, or to send a user directly to their company landing page…

SpyderLynk’s SnapTags may dethrone QR codes in the future

08/06/201108/06/2011 Stephen Vagus

QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences. Now the codes are an inherent part of life, integrating seamlessly into a society that is becoming more captivated by mobile technology. However, there are some problems with QR codes that have served as stumbling blocks throughout the years…