Proxama and Hot Source team to push mobile marketing forward

Mobile Commerce News on eOne PLUS app

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…

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The number of mobile gamers in the United States has broken the 100 million mark

mobile gaming

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

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eBay sells Rent.com to Primedia to concentrate on mobile commerce and payments

eBay mobile payments

eBay has announced that it will be selling off Rent.com, one of its online properties, which has been purchased by Primedia. This will allow the largest online marketplace in the world to concentrate its efforts on the heart of its e-commerce and payments businesses, including their relatively newly introduced mobile elements. Rent.com was originally acquired by eBay in 2004, for a purchase price of $400 million. This gave the company an important step into the online real estate marketplace. Rent.com remains one of the biggest American apartment listing services, with…

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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

QR Code Display

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

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