mobile marketing agencies Archives

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

04/02/201204/02/2012 Jennifer Goula

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

The number of mobile gamers in the United States has broken the 100 million mark

03/31/201203/31/2012 Sam Lambert

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

Techniques for marketers to reach consumers using mobile social media

03/26/201203/25/2012 Jorge Gonzalez

With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing as a whole In the first effort, there are three main steps…

Linking Mobile works to bring transactional QR codes into offline marketing techniques

03/22/201203/22/2012 John Montgallo

Linking Mobile has announced that it is creating an affiliate cost per acquisition (CPA) model that will sell ads based on the use of transactional QR codes through offline marketing channels. The strategy has already been implemented for the first time, in the form of the printing of the barcodes onto 100,000 leaflets that promote the Accident Advice Helpline (AAH), which Double Bubble has been distributing through advertising throughout London. Instead of paying for the printing and the hand-outs up-front, AAH will instead be charged for the advertising using the…

Sony begins global smartphone marketing campaign

03/20/201203/20/2012 Jennifer Goula

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…