The Arab world has shown that this channel is extremely promising and should not be underestimated. A new report that has recently been released regarding the Saudi Arabian market by the marketing and communications company OTS has revealed that mobile marketing trends are showing important promise within this region and that the channel’s impact should not be underestimated. The number of cell phone subscribers within that region is now closing in on the 400 million mark. Therefore, these mobile marketing trends suggest that any entrepreneurs or companies that have any…
Read MoreTag: mobile marketing adoption
Mobile marketing spending is booming
Mobile ads are becoming more popular A new report from eMarketer, a leading market research firm, suggests that mobile ad revenue has begun to show a dramatic rise. Mobile marketing has become quite popular due to the fact that any consumers are now heavily reliant on devices like smartphones and tablets. These consumers have become relatively resilient to conventional marketing strategies, which has forced many companies to adopt mobile marketing in order to boost their relevance with a new kind of consumer. Spending to reach $14 billion by 2014 According…
Read MoreMobile marketing is now critical to small businesses in US
A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…
Read MoreMobile marketing seen positively by Canadian consumers
A recent study has shown that smartphone users in Canada are welcoming the channel. Regardless of the fact that mobile marketing is a relatively new technique over a recent channel, there have been many different methods that have been developed, and some are turning out to be quite popular among certain populations. In Canada, for example, the emerging technique appears to be being met with open arms. This could mean that retailers, restaurants, and other businesses might begin using mobile marketing considerably faster than had been expected. A new SAS…
Read MoreMobile marketing study reveals rewards
The latest research has indicated that the technique is offering true value and opportunities. The latest research from a partnership between Millward Brown and SessionM have shown that mobile marketing is offering businesses and brands considerable opportunities through engaging and effective content that provide real value. The study showed that this channel is proving to be very appealing to consumers, as well. Consumers exposed to mobile marketing are more receptive when brands offer them value in exchange for their time. While brands, on the whole, have been low in terms…
Read More