mobile marketing 2013 Archives

Mobile marketing revenue will reach a global $11.4 billion in 2013

01/23/201304/13/2014 L. Green

Gartner research still believes that some changes will need to be made by retailers to achieve greater success. According to recently released Gartner data, the ad revenue for mobile marketing worldwide will reach the $11.4 billion mark this year, and that this will represent a growth of 18.8 percent over the $9.6 billion that was reached last year. The worldwide revenue in this sector will also continue its growth for the next few years. In fact, Gartner has also predicted that by 2016, the global mobile marketing revenue will have…

Study shows mobile marketing more effective than traditional techniques

06/14/201206/14/2012 Sam Lambert

Research indicates that smartphones and tablets have a 20 percent larger portion of overall budgets. According to the findings of recent research, companies of all sizes are now discovering that mobile marketing is a vital element of their complete programs and that they are bringing greater returns on investment than their traditional methods. A leading provider of these services, SoundBite Communications, Inc., commissioned Luth Research to examine the various issues and trends in this field and to make projections regarding some of its future directions. The research involved a survey…