Mobile marketing expenses skyrocketed in November

mobile marketing budget

A new Fiksu report is showing that the costs associated with advertising and promotions spiked that month. Fiksu, a leading company that assists brands throughout the optimization process for Android and iOS mobile app advertising and promotion, has just released their findings following a study regarding the spending on mobile marketing over the holiday season. The report looked into the impact that the biggest shopping season of the year had on these costs. What they found, according to the publication, was that the holiday season caused mobile marketing in apps…

Read More

Study shows mobile marketing more effective than traditional techniques


Research indicates that smartphones and tablets have a 20 percent larger portion of overall budgets. According to the findings of recent research, companies of all sizes are now discovering that mobile marketing is a vital element of their complete programs and that they are bringing greater returns on investment than their traditional methods. A leading provider of these services, SoundBite Communications, Inc., commissioned Luth Research to examine the various issues and trends in this field and to make projections regarding some of its future directions. The research involved a survey…

Read More