Tag: mobile marketers

NFC Forum issues global call for innovative NFC-related projects

John Montgallo
NFC Technology

The NFC Forum, a non-profit industry association that promotes universal standards regarding the use of NFC technology, has issued a worldwide call to technology developers, inviting them to participate in the upcoming Tap into Innovation NFC Global Competition 2012. The association is looking for promising new projects that could advance the use of NFC technology. The group is anticipating a wide variety of entries into the competition that cover a number of different industries. NFC technology is becoming a major force in the worlds of commerce and marketing. The technology…

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AptGeek launches new QR code service for app developers allowing them to make tiny business cards

Stephen Vagus
AptGeek

AptGeek Technologies, a mobile technology company based in Quebec, Canada, has launched a new website that could become of great use to app developers. The site – App2Card.com – allows users to design business cards that resemble the shape of mobile application icons. The cards are quite small, being roughly 1.25 square inches overall. The front of the cards will display the icon of a particular app and the back will have a QR code, which will be embedded with a bit.ly web address. When scanned, the QR code resolves…

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QR codes aren’t just for retail

Jennifer Goula
Mobile Marketing

Though QR codes are getting a great deal of attention for their marketing uses by the retail world, non-retail businesses are discovering many of the advantages of this technology, as well. For example, professionals such as accountants, lawyers and insurance agents, are discovering that these codes can be printed in newspaper and magazine ads, in brochures, on business cards, blogs, website, and even T-shirts and other forms of marketing materials. Smartphone and tablet users are rapidly discovering that these tools help them to obtain useful information, to compare prices and…

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This holiday season will include QR codes

Stephanie Beck
QR code

Though marketers are still discovering how to take advantage of everything that QR codes have to offer, it has become clear that there is a great deal of value that can be obtained from their use, and that they will be an integral part of the holiday marketing season. Mobile marketers have shown that this technique has moved well beyond a fad and is a solid marketing trend, which creative minds are applying in useful and innovative new ways. What they have found is that when used properly, the opportunity…

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New QR Call Tracking solution released for code integration into tracking campaigns

John Montgallo
Mobile Marketing Analytics

Phone conversion optimization company from the enterprise level, Mongoose Metrics, has become a top provider in call tracking solutions, and has now announced its latest QR Call Tracking solution. It made the announcement at the New York City eMetrics Marketing Optimization Summit. This new technology from Mongoose allows marketers to include QR code integration into their call tracking campaigns so that they can get the most out of the potential of their web and mobile device conversions. This new QR Call Tracking solution allows smartphone users to be connected to…

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