Last year’s expenditures were 213 percent higher than they had been in 2011. Mobile marketing is becoming an increasingly vital element of the shopping process as a whole, according to an eMarketer analyst who has recently released the statistics regarding the spending that occurred in the marketplace last year. The company’s analysis determined that there was a considerable increase in spending last year over 2011. In fact, when compared to the $1.26 billion that was spent on mobile marketing in the form of paid search and smartphone and tablet display…
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