The system has been compared to what is currently available at Starbucks for purchase transactions and loyalty rewards. Sionic has just announced that its Sionic Ion Rewards app will now allow consumers to be able to make mobile payments for purchases in a way that is comparable to the successful method used by Starbucks. The massive coffee chain uses its smartphone app and prepaid cards to allow consumers to buy. The café’s shops receive approximately 3 million mobile payments every week, according to its own statistics. It has predicted that…
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How to evaluate a mobile loyalty program
Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…
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